Who We Are
I LYTE YOU is a performance & wellness nutrition brand empowering people to embrace an energising approach to health—one that prioritises long-term wellbeing over short-term fixes.
Our promise is to deliver clean, zero-sugar, high-quality products that never contain artificial colours, flavours or sweeteners.
Why we exist
I LYTE YOU sounds like I LIKE YOU — and that’s intentional.
Consider us that like-minded friend who lifts you up, roots for you, and energises you to live your best life… not just once in a while, but every single day.
When our founder began building I LYTE YOU, she was guided by one belief:
Performance, wellness and feeling good should never be an afterthought. They should be a way of life.
Energy is our most valuable currency.
How much of it we have — and how we use it — determines who we become.
But somewhere along the way, “energy” became synonymous with quick fixes, sugar highs and nervous-system shocks. We don’t believe in that.
We’re not here to hype you up and leave you drained.
We’re here to help you build energising rituals you can sustain — habits that keep your tank full, your mind sharp and your body performing at its best.
Backed by science.
Full of heart.
Designed for real life.
Our Values
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1. Effective
We believe that every ingredient in our products should have a purpose. Functional products to support your health & fitness goals. Based on scientific data, designed for results you can actually feel.
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2. Clean
No sugar, nothing artificial. We prioritise using only safe and healthy ingredients, & avoid those that may cause harm in the long run. You can enjoy our products without worrying about any potential negative effects on their health.
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3. Easy
We are interested in not only guaranteeing a healthy but also a pleasant experience. So we focus a lot on convenience and taste. Because if its easy and attractive you are more likely to stick to a habit.